96761 Income Statistics

Comparison to Surrounding Areas

96761 Median Household Income

The median household income ($101,123) for 96761 is less than the median household income for 96793 ($107,668), Kapalua CDP ($154,375), Launiupoko CDP ($132,917), Kaanapali CDP ($129,167), Napili-Honokowai CDP ($105,565), Olowalu CDP ($111,250), and Mahinahina CDP ($162,813). But it's more than Maui County ($97,161) and Lahaina CDP ($88,889).

96761$101,123
Olowalu CDP$111,250
Kaanapali CDP$129,167
Kapalua CDP$154,375
Lahaina CDP$88,889
Launiupoko CDP$132,917
Mahinahina CDP$162,813
Napili-Honokowai CDP$105,565
Maui County$97,161

Get Median Household Income for all Zip Codes in Hawaii.

96761 Average Household Income

The average household income ($167,121) for 96761 is less than the average household income for Kaanapali CDP ($235,446), Kapalua CDP ($247,959), Launiupoko CDP ($240,605), Mahinahina CDP ($174,276), Napili-Honokowai CDP ($187,350), and Olowalu CDP ($254,405). But it's more than 96793 ($130,596), Maui County ($131,649), and Lahaina CDP ($125,443).

96761$167,121
Olowalu CDP$254,405
Kaanapali CDP$235,446
Kapalua CDP$247,959
Lahaina CDP$125,443
Launiupoko CDP$240,605
Mahinahina CDP$174,276
Napili-Honokowai CDP$187,350
Maui County$131,649

Get Average Household Income for all Zip Codes in Hawaii.

96761 Per-Capita Income

The per-capita income for 96761 is $57,411. The per capita income ($57,411) for 96761 is less than the per capita income for Kaanapali CDP ($103,475), Kapalua CDP ($107,183), Launiupoko CDP ($94,753), Mahinahina CDP ($65,917), Napili-Honokowai CDP ($67,712), and Olowalu CDP ($68,170). But it's more than 96793 ($42,775), Maui County ($45,622), and Lahaina CDP ($39,240).

96761$57,411
Olowalu CDP$68,170
Kaanapali CDP$103,475
Kapalua CDP$107,183
Lahaina CDP$39,240
Launiupoko CDP$94,753
Mahinahina CDP$65,917
Napili-Honokowai CDP$67,712
Maui County$45,622

Get Per-Capita Income for all Zip Codes in Hawaii.

96761 High Income Households

20.5% of households make over $200,000 a year. The percent high income households (20.5%) for 96761 is less than the percent high income households for Kaanapali CDP (35.1%), Kapalua CDP (36.8%), Launiupoko CDP (34.2%), Mahinahina CDP (25.8%), and Olowalu CDP (31.6%). But it's more than 96793 (18.0%), Maui County (17.9%), Lahaina CDP (15.7%), and Napili-Honokowai CDP (19.8%).

9676120.5%
Olowalu CDP31.6%
Kaanapali CDP35.1%
Kapalua CDP36.8%
Lahaina CDP15.7%
Launiupoko CDP34.2%
Mahinahina CDP25.8%
Napili-Honokowai CDP19.8%
Maui County17.9%

Get High Income Households for all Zip Codes in Hawaii.

96761 Median Household Income by Age of Householder

under 25 years 25 to 44 years 45 to 64 years 65 years and over
96761$-1$105,586$106,848$90,000
Olowalu CDP$-1$-1$-1$-1
Kaanapali CDP$-1$125,962$162,917$142,083
Kapalua CDP$-1$-1$156,172$104,643
Lahaina CDP$-1$92,528$97,708$81,398
Launiupoko CDP$-1$117,083$106,667$152,250
Mahinahina CDP$-1$139,167$168,875$91,250
Napili-Honokowai CDP$-1$94,107$105,583$119,213
Maui County$57,165$98,622$116,971$81,869

Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.

96761 Map

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About the Data

Data Sources

All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96761 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.

The following data tables were used:

  • B19001 Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19013 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19301 Per Capita Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • S1902 Mean Income in the Past 12 Months (in 2024 inflation-adjusted dollars)
  • B19049 Median Household Income in the Past 12 Months (in 2024 inflation-adjusted dollars) By Age Of Householder

Margins of Error

Margins of error for the income data are:

Median Household Income Average Household Income Per Capita Income High Income Households Median Household Income by Age of Householder
under 25 25 to 44 45 to 64 65+
96761+/-$9,336+/-$13,904+/-$5,477+/-2.5%+/-$-1+/-$23,053+/-$18,626+/-$25,957
Olowalu CDP+/-$102,078+/-$135,593+/-$37,084+/-27.5%+/-$-1+/-$-1+/-$-1+/-$-1
Kaanapali CDP+/-$42,287+/-$45,377+/-$20,115+/-8.7%+/-$-1+/-$26,424+/-$90,451+/-$52,955
Kapalua CDP+/-$39,728+/-$54,504+/-$26,971+/-10.5%+/-$-1+/-$-1+/-$53,688+/-$73,811
Lahaina CDP+/-$6,274+/-$10,532+/-$3,619+/-4.5%+/-$-1+/-$17,971+/-$14,275+/-$5,899
Launiupoko CDP+/-$27,935+/-$45,370+/-$18,693+/-8.1%+/-$-1+/-$100,328+/-$52,457+/-$58,877
Mahinahina CDP+/-$19,130+/-$22,946+/-$8,941+/-8.7%+/-$-1+/-$43,702+/-$11,069+/-$79,354
Napili-Honokowai CDP+/-$12,765+/-$36,570+/-$13,128+/-5.3%+/-$-1+/-$67,643+/-$17,708+/-$23,192
Maui County+/-$2,901+/-$3,821+/-$1,227+/-1.2%+/-$24,533+/-$6,151+/-$5,126+/-$4,442