Comparison to Surrounding Areas
The median household income ($100,391) for 96768 is less than the median household income for 96708 ($100,664), 96790 ($100,693), Kula CDP ($100,433), and Pukalani CDP ($102,976). But it's more than 96713 ($54,375), 96779 ($98,929), Maui County ($97,161), Haliimaile CDP ($88,259), Makawao CDP ($96,444), and Olinda CDP ($98,235).
| 96768 | $100,391 |
| Haliimaile CDP | $88,259 |
| Kula CDP | $100,433 |
| Makawao CDP | $96,444 |
| Olinda CDP | $98,235 |
| Pukalani CDP | $102,976 |
| Maui County | $97,161 |
Get Median Household Income for all Zip Codes in Hawaii.
The average household income ($134,023) for 96768 is less than the average household income for 96790 ($140,007), Kula CDP ($143,789), Olinda CDP ($146,330), and Pukalani CDP ($140,318). But it's more than 96708 ($119,439), 96713 ($90,537), 96779 ($133,999), Maui County ($131,649), Haliimaile CDP ($95,496), and Makawao CDP ($125,884).
| 96768 | $134,023 |
| Haliimaile CDP | $95,496 |
| Kula CDP | $143,789 |
| Makawao CDP | $125,884 |
| Olinda CDP | $146,330 |
| Pukalani CDP | $140,318 |
| Maui County | $131,649 |
Get Average Household Income for all Zip Codes in Hawaii.
The per-capita income for 96768 is $45,729. The per capita income ($45,729) for 96768 is less than the per capita income for 96779 ($47,493), 96790 ($49,577), Kula CDP ($55,086), Olinda CDP ($66,010), and Pukalani CDP ($46,287). But it's more than 96708 ($43,642), 96713 ($43,508), Maui County ($45,622), Haliimaile CDP ($28,401), and Makawao CDP ($44,243).
| 96768 | $45,729 |
| Haliimaile CDP | $28,401 |
| Kula CDP | $55,086 |
| Makawao CDP | $44,243 |
| Olinda CDP | $66,010 |
| Pukalani CDP | $46,287 |
| Maui County | $45,622 |
Get Per-Capita Income for all Zip Codes in Hawaii.
19.4% of households make over $200,000 a year. The percent high income households (19.4%) for 96768 is less than the percent high income households for 96790 (21.8%), Kula CDP (23.1%), Olinda CDP (29.3%), and Pukalani CDP (21.7%). But it's more than 96708 (14.3%), 96713 (8.2%), 96779 (18.4%), Maui County (17.9%), Haliimaile CDP (1.3%), and Makawao CDP (17.3%).
| 96768 | 19.4% |
| Haliimaile CDP | 1.3% |
| Kula CDP | 23.1% |
| Makawao CDP | 17.3% |
| Olinda CDP | 29.3% |
| Pukalani CDP | 21.7% |
| Maui County | 17.9% |
Get High Income Households for all Zip Codes in Hawaii.
| under 25 years | 25 to 44 years | 45 to 64 years | 65 years and over | |
|---|---|---|---|---|
| 96768 | $-1 | $103,682 | $118,750 | $75,729 |
| Haliimaile CDP | $-1 | $107,083 | $113,750 | $42,024 |
| Kula CDP | $-1 | $125,197 | $125,776 | $79,219 |
| Makawao CDP | $-1 | $116,500 | $103,750 | $74,556 |
| Olinda CDP | $-1 | $131,328 | $-1 | $86,833 |
| Pukalani CDP | $-1 | $94,500 | $152,596 | $76,953 |
| Maui County | $57,165 | $98,622 | $116,971 | $81,869 |
Get Median Household Income by Age of Householder for all Zip Codes in Hawaii.
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All income statistics above are the most current, comparable income statistics available from the US Census Bureau and are from the American Community Survey 2024 5-year estimates. You can find this information and other demographics for 96768 on the US Census Bureau’s website. These values are in 2024 inflation-adjusted dollars and were downloaded on 29 January 2026.
Margins of error for the income data are:
| Median Household Income | Average Household Income | Per Capita Income | High Income Households | Median Household Income by Age of Householder | ||||
|---|---|---|---|---|---|---|---|---|
| under 25 | 25 to 44 | 45 to 64 | 65+ | |||||
| 96768 | +/-$8,017 | +/-$15,000 | +/-$4,555 | +/-4.4% | +/-$-1 | +/-$10,395 | +/-$18,369 | +/-$16,354 |
| Haliimaile CDP | +/-$18,499 | +/-$15,603 | +/-$4,257 | +/-2.3% | +/-$-1 | +/-$51,828 | +/-$31,791 | +/-$7,614 |
| Kula CDP | +/-$16,425 | +/-$23,660 | +/-$8,421 | +/-6.8% | +/-$-1 | +/-$54,210 | +/-$40,583 | +/-$28,273 |
| Makawao CDP | +/-$18,384 | +/-$21,312 | +/-$6,898 | +/-6.3% | +/-$-1 | +/-$19,419 | +/-$26,131 | +/-$15,199 |
| Olinda CDP | +/-$34,193 | +/-$35,390 | +/-$13,956 | +/-14.4% | +/-$-1 | +/-$128,397 | +/-$-1 | +/-$19,902 |
| Pukalani CDP | +/-$8,767 | +/-$23,586 | +/-$6,891 | +/-7.1% | +/-$-1 | +/-$23,061 | +/-$63,706 | +/-$31,309 |
| Maui County | +/-$2,901 | +/-$3,821 | +/-$1,227 | +/-1.2% | +/-$24,533 | +/-$6,151 | +/-$5,126 | +/-$4,442 |